LILLIAN CHARLES | INTENTIONALLY GRAY
Case Studies
Founded by Lillian Gray Charles, Intentionally Gray was born out of the belief that individuals can experience the magnitude of life by living in alignment with self, as well as a desire to elevate and foster personal development within community. Through curated experiences like live workshops and individual coaching sessions, Intentionally Gray provides the space and resources for people to self-reflect and engage both internally and with others.
People are saturated with information and obsessed with instant gratification, but seldom take time to engage in the long-term hard work of personal development. What good can all the books and podcasts and double-tapped Instagram quotes do if there is no intention, no engagement, no application? Lillian noticed that most people express a desire to explore and engage in self-care, but don’t take time to do the personal work it requires to grow.
People are saturated with information and obsessed with instant gratification, but seldom take time to engage in the long-term hard work of personal development. What good can all the books and podcasts and double-tapped Instagram quotes do if there is no intention, no engagement, no application? Lillian noticed that most people express a desire to explore and engage in self-care, but don’t take time to do the personal work it requires to grow.
My role was to develop visuals that conveyed the following key facets of her brand:
the solution
An invitation to explore gray areas that may feel underdeveloped, dilapidated or simply forgotten
An expression of depth and individuality while experiencing camaraderie and belonging
Intentionality with movement and progress without limitation
A brand that offers the tools and resources to experience personal evolution.
It was important to select a location that captured a clean urban vibe that resonates with her target demographic. I chose an old, unassuming parking garage in downtown Atlanta with plenty of gray cement tones, clean lines and an industrial grunge vibe. I photographed with the intention of contrast and movement--there could be no stagnant poses.
outcomes
The project equipped Lillian with powerful imagery for the launch of Intentionally Gray in July 2018. She uses them across all of her marketing and promotional materials, including website, social media, newsletters and sponsor communications, as well as cross-brand materials for her personal styling company.
In three months, Lillian has procured nearly 30 sponsorships, partnerships and presenters for the first Intentionally Gray workshop slated for October 20, 2018. Tickets sold out in less than a month.
The project equipped Lillian with powerful imagery for the launch of Intentionally Gray in July 2018. She uses them across all of her marketing and promotional materials, including website, social media, newsletters and sponsor communications, as well as cross-brand materials for her personal styling company.
In three months, Lillian has procured nearly 30 sponsorships, partnerships and presenters for the first Intentionally Gray workshop slated for October 20, 2018. Tickets sold out in less than a month.
