PURE BARRE DENVER
Case Studies
Pure Barre is a place where grace meets grit.
It’s about focus, connection, strength, conviction, energy, power, ambition, balance, discipline, hard work, dedication. It’s not just a workout--it’s a community dedicated to empowerment and elevation through the vehicle of an unparalleled fitness method and the lifestyle that embodies it.
Pure Barre studios are sleek and often have an upscale vibe. In a world where people have unlimited fitness options, gotta-try-em-all ClassPass packages and cheaper alternatives, it’s difficult to cultivate devotees at first. For their grand opening to be successful, Pure Barre Denver wanted a new and powerful way to connect with potential clients.
Pure Barre studios are sleek and often have an upscale vibe. In a world where people have unlimited fitness options, gotta-try-em-all ClassPass packages and cheaper alternatives, it’s difficult to cultivate devotees at first. For their grand opening to be successful, Pure Barre Denver wanted a new and powerful way to connect with potential clients.
The owner envisioned a campaign that pulls back the curtain on the psyche of a dedicated Pure Barre client, that taps into and conveys the gritty badass underneath the poise of every position. The concept goes from studio to stage, highlighting the focus and flow of a typical class and then an imagined world of viking-like women at the front porch of their new Union Station studio.
ENTER: the inner warrior
My role was to create impeccable, emotive visuals that capture the fierceness and intensity of Pure Barre clients from the inside out--the focus during exercise, the branded details, the palpable energy, the power and strength both physically and mentally and the mind-body connection that many find elusive.
Pure Barre Denver wanted a new and powerful way to connect.
outcomes
Now, Pure Barre Denver has an arsenal of still images for internal and external brand collateral and campaigns, teacher profiles and studio art.
The experience proved to be empowering and aligning for Pure Barre Denver employees, as well as current and prospective clients. The project has reignited excitement, work ethic, passion and loyalty to the studio and to the brand. With several employee touchpoints--project inclusion, instructor profiles, social media highlights, etc.--instructors feel more emotionally connected to their work.
Now, Pure Barre Denver has an arsenal of still images for internal and external brand collateral and campaigns, teacher profiles and studio art.
The experience proved to be empowering and aligning for Pure Barre Denver employees, as well as current and prospective clients. The project has reignited excitement, work ethic, passion and loyalty to the studio and to the brand. With several employee touchpoints--project inclusion, instructor profiles, social media highlights, etc.--instructors feel more emotionally connected to their work.
